Coucou
French Pâtisserie
A hint of Paris in every detail.
Coucou is a French pâtisserie with a light soul and charming aesthetics, inspired by Parisian elegance and the sweetness of small breaks in the day.
We have created an affective visual identity, with authorial illustrations and a brand universe that invites you to savor soft, authentic and memorable moments - always with a smile and a “Coucou!”.
Visual Identity, Packaging, Print Assets
Paris, France, 2025
Coucou is a French patisserie with a light soul and charming aesthetic. Inspired by the streets of Paris and the charm of French tradition, every detail of the brand has been designed to create sweet, relaxed and memorable moments.
With a minimalist visual identity and illustrations that tell stories, Coucou goes beyond flavor - it offers a sensory and visual experience that warms the heart.
